In the last two weeks the Social Media monitoring scene has been virtually lit on fire.
With Salesforce snatching Radian6 for approximately $276 million in cash and $50 million in stock and shelling out another $10 million in stock and $4 million in cash to Radian6â€²s founders, and Visible Technologies raising an additional $6m in cash, it seems that this space is ripe for consolidation and a lot more action.
A good question to ask would be whether this market is actually part of the “bubble” that is developing in Silicon Valley (or at least that is what experts are saying) or has some real substance to it – Does a price of $326 for Radian6 really makes sense? is the potential market this big?
My intuitive answer is no (for this market being part of the “bubble”) and yes (for the market opportunity). I think it makes sense to assume that this market will be as big, if not even bigger, than the Web analytics market is now (Forrester reports that Web Analytics spending are around $600m annually). There are some indications supporting those thoughts: