Facebookâ€™s recent product releases in F8 are potentially disruptive on multiple fronts and very exciting. My plan is to write a few short posts about the changes, and this first post is mostly about Timeline.
Almost all of the changes announced reinforce Facebookâ€™s strategy on increasing engagement, collecting more personal data, and extending the Open Graph platform outside Facebook. All of those changes will potentially enable Facebook to charge more advertising dollars in the future for letting brands access the Facebook user base.
This latest release also marks Facebookâ€™s entry into new spaces beyond games, mostly entertainment related (music, video). Getting more users is no longer an issue for Facebook, itâ€™s all about how to increase user level of engagement and own all the private and social data out there. Facebook has been doing a very good job so far:
This one is a mix between 1000 memories and Myspace on steroids (especially with Facebook boxes back). Polishing profiles is a natural and irresistible behavior and back in the days Myspace (unintentionally) created an entire eco-system of profile enhancement, widgets and layouts around Myspace which drove a substantial part of the engagement there.
Funny that it took Facebook sometime to realize why Myspace worked (until it stopped workingâ€¦) – because people were busy grooming their profiles. A friend from Facebook mentioned that user activity analysis showed that peeking into profiles (Did anybody say stalking?) and tweaking one’s own profile are key user behaviors, so Facebook decided to further develop that.
Stay tuned for additional vignettes on some of the other interesting features.